The products we own.

Both started as our own problem and both now have customers of their own. They are the reason we can say what a build really costs and how long it really takes: we have paid for it ourselves.

CommerceLift

Retailers connect Shopify, a CSV or an ERP, and CommerceLift sorts the feed out: rules, enrichment and AI-written attributes for every channel they sell on.

Why we built it: feed problems are usually merchandising problems wearing a technical costume. We built the tool we wanted when the fix kept landing on a developer.

Typesmith

Typesmith rewrites product titles, descriptions and metadata across a whole catalogue in your brand’s voice, and returns a file ready to import back into the store.

Why we built it: rewriting a catalogue by hand does not scale, and rewriting it badly costs search traffic. This is the part of the job worth handing to a machine, with a person reviewing the result.